Being clear about your own needs wants and desires is the only way to being clear about building the success map for your business. You didn’t go into business for yourself because you wanted someone else setting your goals and direction. You got off the employee merry go round because you believed you had something special and unique to offer of your own. You had your own thoughts, ideas and abilities and you wanted to develop them and share them with others.
Here’s your chance. Differentiate yourself from all the other Real Estate brokers out there, by clearing defining WHAT YOU OFFER. Okay, I know right now you’re thinking – I sell real estate, what is she talking about?!? That’s just it, you sell real estate the same as every other broker out there, so what are YOU going to do to set yourself apart from the hungry pack? How hungry are YOU? Hungry enough to take the time to PLAN FOR YOUR OWN SUCCESS?
When I was actively selling real estate I developed a system for the houses I put on the market for sale that I offered exclusively to the clients that worked with me. It was part of my standard service and not an extra or add-on. They hired me, they automatically received this “fuller service” as part of the deal. Sellers talk to each other and word got around eventually that there was something more to me than your average agent. That’s what you need to work on – setting yourself apart from every body else out there doing the same thing and sticking with it for the long term! It takes more than a day to become a real estate agent and it takes longer than a month to develop a viable business. But none of that begins to move in any direction until YOU define it, map it out and give it legs to go on!
So get your steps to success mapped out today before you follow one more lead into a dead end. According to the National Association of Realtors, 95% of agents fail to put together a business plan. Is it any wonder roughly 70% of agents quit each year? If you need help getting started, templates are offered by Realtor.com, Trulia, and Active Rain. Just find the one that works for you and get started building your personal road map to your success. But don’t forget to include 5 very important activities.
I call them the 5 “F’s” that need to be included in developing a Real Estate Business Plan: (these can be very useful in ANY business plan, really)
Family – let your family be part of the plan! They know plenty of people so recruit them to help you build business. Spouses can hand out business cards in their work place and help expand your reach about your real estate business. While we’re on family, don’t leave out planning family time into your schedule.
Fitness – building a business, especially in the beginning, is very stressful and exercising on a regular basis will afford long term benefits. Don’t skimp on keeping fit! Not to mention the opportunities to farm for business while you’re working out at the community gym. Solitary activities can still work toward your goals when you plan them properly.
Friendship – nurturing strong friendships that keep us grounded and broaden our horizons is good for our soul as well as our business. Develop friendships, like we did when we were kids. It isn’t just useful in business, it’s FUN!
FUN – speaking of fun, don’t be all business all the time! Relax, enjoy the fruits of your labor. Continue with your hobbies and pursue your interests in other areas of life along with building your business.
Focus – by having a plan in place you should find yourself making the most productive use of your time. When you have goals for each day, each week and each month you are far more likely to reach them and far less likely to spend precious time on activities that won’t get you to where you want to be.
Now that you aren’t riding the carousel of the “employee” take CHARGE of where you are going with a well thought out plan! Luck has nothing in common with success except U C it through!
COMMENTS are encouraged and welcomed! What ways have you planned for your own success that others may find helpful?
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