Real estate is all about RELATIONSHIPS. One on one getting to know all about you relating to another human being on an intimate level kind of relationship. How do you build relationships in a world that’s all about technology? When everything is online even if you are online how do you make that personal? How do you share enough with online connections that will turn into personal face to face connections? Social Media is the general answer, but isn’t there something more specific? Sure, you can build a following one status update, one tweet at a time, but that is going to take you as long as it used to take agents who made the rounds door to door in their “farm” areas back in the day.
So what is the answer? Is there a way to engage your audience that isn’t limited to 140 characters, that allows interaction based on meaningful dialog you’ve initiated? CIO makes an interesting observation in a recent article they wrote about content concerning a magazine John Deere started back in the 1800’s to engage their potential customers and ultimately brand themselves as the supplier of Tractors and farm equipment. I think they did a pretty good job of it, and I believe the blog as platform on Social Media sites does that same good job for Realtors.
By including a Blog on your website, clients can not only access your site to search for homes, which they can also get on plenty of other sites, but through the blog they can also get personal information, interact with you for questions and answers and by your posts, get to know you personally. The blog also serves as an excellent SEO tool, as search engines LOVE fresh content and new information.
If you are like most Realtors the majority of your time is best spent out in the market place rather than behind a computer screen. Although you certainly should contribute personally to your Social Media, a blog about things your potential clients will be interested in doesn’t have to be written by you personally to engage visitors to your site. There are content providers available who provide this service for the busy professionals who haven’t the time themselves.
GhostbloggerMarie provides fresh and relevant blog content, ghost written by this former Realtor and posted to your site under your byline. Contact me today and start posting fresh, dynamic blog content in as little as one week regularly to your Social Media sites.
CIO article about content